This is one to see.
A great interview with jeffrey zeldman about web standards. He talks about his view on them and how the adoption came around. A nice piece is around the 6th minute, where he explains why he started doing standards. Turns out he had the same reason I did, he just didn't want to build 4 versions of each page but wanted to focus on the content and the design.
So In other words, if you use web standards you get to go to the pub earlier :.